Projects

Background

Senior Capstone class working for a real client to create a full-scale campaign to bring working-class citizens to the Greater Richmond Area. We had to create a brand identity for our team agency as well in order to compete for the winning pitch.

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ACCOMPLISHMENT: We won the brief pitch!

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Creative Brief

Objective: 

Persuading people who are currently working remotely in DC to move to the Greater Richmond Area.

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Challenges:

People don’t consider the GRA as a viable place to move too.

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Insight: 

Sometimes it takes a big step to provide a better life.

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Strategy: The GRA offers a better life that isn’t far away. 

Execution 

Concept: Move from a Ghost Town and into a Community.